**The L20 Manifesto: ** Don\'t just read it, write it!
# L20 is a conversation.
# Don’t try to put the conversation in a box.
# Conversations do not occur in boxes.
# Conversations are organic. They go where they go. They grow where they grow.
# The further a conversation goes the better. The wider it grows the better.
# Go where the conversation goes or you will cease to be a part of it.
# No one controls the conversation.
# If you try to control the conversation, it will affect how others perceive you in spite of anything or everything else you are doing.
# If you try to control the conversation, you will lose credibility (at best).
# Credibility is the coin of the web 2.0 realm.
# If you try to control the conversation, you will ignite and draw peoples’ anger or ridicule or both (if you’re lucky).
# Your response to anger and ridicule can be a part of the conversation or separate from it, in which case it is simply prologue to your epitaph.
# If you try to control the conversation you will be ignored as irrelevant (at worst).
# Irrelevance is worse than death. People say nice things about the dead, but the irrelevant are seldom mentioned.
# Anyone can participate in the conversation.
# We add value by participating in the conversation.
# It is the quality of our participation, not the quantity, that determines how much value we bring to the conversation.
# We extract value by listening to the conversation.
# The best listeners extract the most value.
# The organization that listens best extracts the most value.
# Organizations can’t just listen... They must participate.
# ALL feedback is good.
# Conversations flourish when ALL feedback is seen as good.
# All feedback is useful.
# Conversations flourish when ALL feedback is seen as useful.
# The appropriate response to feedback is to say thank you.
# Find another way to say thank you.
# Repeat.
# Now offer a thoughtful response to feedback.
# Congratulations, we are now having a conversation. (end of original manifesto)
# Conversations flourish when participants use a human voice.
# Organizations need to learn to speak in a human voice.
# To speak in a human voice, organizations need to share the concerns of their communities.
# Corporations can play too, but had better understand the conversation.
# We can tell corporate speak and PR mumbo jumbo a mile away.
# Let's talk and learn from each other.
# Random, anonymous, ad hominem comments are not the same as feedback, and bring no value to a conversation.
(For backstory on the genesis of the L20 Manifesto, see: http://librarygarden.blogspot.com/2006/05/thoughts-on-ala-bootcamp-l20-manifesto.html
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